Google prefers to repeat processes that have proven successful.

If the searcher is engaged with the competition, the relationship is working for the searcher and the website. So, how likely is it that a client's site will rank well for a search in the client's market, where the searcher has made repeat visits to or purchases from the client's competition (i.e., has been repeatedly engaged with that competitor)? Google wants to rank site content based on a person's search behaviors, preferences, etc.īecause I have frequently engaged with and its associated social profiles, especially-I suspect-its Google+ profile, the site ranks higher for my personalized search results than it would for nonpersonalized results. Why? Because those clients have been trained to look at unique website visits and at keyword rankings. Many agency clients in emerging SEO (search engine optimization) and SEM (search engine marketing) markets, such as ours (central Pennsylvania), may still be chasing the wrong metrics and using them to measure agency success. Google's personalized search is making agency ranking reports less and less relevant. OK, search engine optimization ranking reports are not dead.

Search engine ranking reports